Harcourts Group Australia, recognised in the real estate industry for game-changing mobile technology, has launched the Harcourts App Store. Built with Apple’s iOS (operating system), the store is an enterprise application through which Harcourts team members can access, download, update and install its proprietary mobile applications eOne, eOpen and eCampaign.
“We are one of the first real estate companies, globally, to take advantage of and build our own member-facing app store on Apple’s Developer Enterprise Program,” said Gregg Toyama, Harcourts Head of eBusiness.
“While most people are familiar with the Apple App Store, resident on all iPhones and iPads, the Harcourts App Store is a business to business solution to allow Harcourts team members to access our proprietary mobile applications eOne, eOpen and eCampaign, which were custom built and developed in-house. They are the backbone of what makes Harcourts unique in the marketplace, and they’re utilised across Harcourts’ 400-plus office network in Australia.”
The company’s three mobile apps utilise Apple iOS built-in technologies, seamless security, and integration with Harcourts enterprise systems. This month the Harcourts apps will benefit from a new release that offers enhancements specific to management of client information, designing bespoke marketing campaigns, registering and communicating with both buyers and sellers.
“The Harcourts App Store is an important milestone for our business focus on innovation,” continued Mr Toyama. “We believe designing and building tailored solutions that our members can utilise on their mobile devices is essential to boosting productivity and the quality of service to their clients. It’s what sets us apart in the real estate industry.”
The vision for Harcourts is to deliver an unparalleled client experience. It is through the mobile app development platform of providing an end-to-end mobile solution to empower team members to operate with equal efficiency and effectiveness whether in the field or in the office.
Harcourts was the first international real estate company in the world to have its mobile business solutions featured on Apple’s website. In recognition of Harcourts’ innovation and use of the iPad and iPhone to drive greater efficiency and productivity, Apple, produced a video and business case study about Harcourts’ mobile suite of apps. This recognition led to Harcourts being named by Real Estate Business as the 2017 Innovator of the Year.