Leading real estate franchise network Harcourts Group Australia continues to strengthen its position in Queensland with expansion across Brisbane’s northern suburb region. New offices based in Banyo and new business owners in Stafford are amongst the 400-office national network that stretches across seven states.
In Queensland alone, there are 50 Harcourts offices, with 14 opened over the past 12 months across metro and regional areas and more planned for the next quarter.
Harcourts Experience Banyo, previously an LJ Hooker franchise office, is the second office for leading Brisbane Business Owner Kate Peereboom, who has owned the Harcourts Ascot office since 2007. Together with Georgina Peereboom, they will expand their offering with an office centred around a growing property management business.
Photo right: Georgina Peereboom and Kate Peereboom, Harcourts Experience Banyo
Based in a central location on Brisbane’s north side, the Harcourts Connections Stafford office is now owned by Jonathan Levey and Peter Harris. Mr Levey made the transition into business ownership through Harcourts’ tailored coaching pathway.
Brendan Whipps, Harcourts Queensland CEO, credits the company’s expansion on its focus of recruiting high-quality business owners and says that those business owners are drawn to Harcourts for its success and investment in support.
“There’s a clear vision of where Harcourts is headed and how we are going to get there,” said Mr Whipps. “We are a people business, centred around the client experience. We put tremendous emphasis on connecting each business owner to learn from each other to grow their business, and we focus on the development of the people on their teams.”
In addition to the two newest Queensland offices, Mr Whipps went on to explain that the focus on leadership training and building success across sales and property management staff has led to the number of offices joining the franchise network, citing Harcourts Bulimba and Harcourts Holland Park as recent examples of offices that were previously with other real estate networks.
“When you look at the figures, we’re growing not only through opening new offices, but also through our existing offices, and people creating and winning more business,” said Mr Whipps.
Harcourts Group Australia CEO Marcus Williams said that the greater Brisbane region is an important market and a strategic step in the company’s growth plans for Southeast Queensland.
“There is no doubt that the value and lifestyle in Brisbane is attractive to many property buyers,” said Mr Williams. “And that interest stretches beyond the city and surrounding suburbs north to the Sunshine Coast and south to the Gold Coast.”
Queensland Harcourts offices are spread throughout the state – from Townsville in the north to Coolangatta in the south, they have significant footprint on the Gold Coast, in Brisbane and are firmly focussed on an expansion on the Sunshine Coast.
Since its founding in Australia 20 years ago, the Harcourts franchise network has experienced strong growth with over 400 offices across seven states. Harcourts Group Australia achieved a record-breaking result over 2016, achieving $11 billion in settled sales to sit in third position for market-share in Australia and doubled its net growth in new office locations.