Developing industry-leading mobile solutions and cutting-edge apps has led Harcourts Group Australia to win the AREA’s Game Changer award for Innovation.
It’s the third time this year that Harcourts has been recognized for its leadership in mobile technology, having already scooped the Innovation Award at the 2016 REIV awards on Thursday night (27 October) and an Innovation Award at the 2016 Real Estate Institution of South Australia (REISA) Awards.
The awards success follows recognition from tech titan Apple, which singled Harcourts out as a world leader in mobile technology.
Harcourts is the first real estate group Apple has ever chosen to showcase via a video and case study of its industry leading apps.
Harcourts head of eBusiness Gregg Toyama says his team’s aim in developing the apps was to provide easy to use and effective mobile solutions for Harcourts sales consultants, whether in the field or in the office.
“Over 90% of Harcourts sales consultants and property managers use mobile devices in Australia. Real estate is a very mobile profession, so we think it is absolutely fundamental to provide our people with the very best technology,” Mr Toyama says.
The apps also allow Harcourts sales consultants to keep a record of their interactions with clients, so they can have all relevant information to hand and the ability to provide outstanding follow up service.
Harcourts developed three apps based on Apple technology: eOne, eOpen and eCampaign.
eOne is designed for handheld devices to assist sales consultants manage all electronic interactions with contacts and groups, record activities and search for properties on behalf of clients away from the office.
eOpen is designed to easily register open for inspection (OFI) attendees through iPads. The app notifies interested parties about future OFI times and price changes and when offers are being presented to sellers.
Finally, eCampaign allows team members to conduct up-to-the-minutes interactive listing presentations on their iPad with engaging graphics and statistics.
The AREA award principally recognises innovation, followed by the positive and/or demonstrable impact the solution has on a business and/or industry problem and how it differentiates the business from competitors and makes use of technology.
“We’re extremely excited about the win, and will continue to focus on ways to help our team members gain even more productivity through our suite of apps in the future,” Mr Toyama says.