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Harcourts Mandurah takes out no.1 in state

Sep 7, 2021 2:54:49 PM

The unstoppable team at Harcourts Mandurah have collected first place recognition at the statewide annual real estate ball hosted by the Real Estate Institute of Western Australia.

Almost 1,000 Western Australian real estate professionals and guests attended the 2021 awards ball at Crown Perth to celebrate the industry’s top performers.

Taking out the top spot isn’t a shoo-in for a business that is competing against Perth-based operations. Mandurah is located on the outskirts of the city, and has an average selling price below the city average. 

But, as Harcourts CEO Marcus Williams attests, Harcourts Mandurah have one of the most established, experienced sales teams in the state, with a culture and track record of success.

“This is a team where every last individual is focussed on helping each other and their clients, no matter how the market is performing. This is backed by strong administration support and a leadership team who all work from our office and are committed to helping our people throughout the community to achieve their goals,” Mr Williams said.

The team won the category for medium sized businesses, and while humbled by topping the competitive category, says that it doesn’t change their focus. 

“It is, without a doubt, absolutely amazing to receive this type of recognition on a state level; however, our focus has always been on people first, so our main reward is achieving the best outcome for our clients,” Paul Blakeley, licensee, said.

“It’s always an added bonus to receive industry recognition. It’s a reminder that we must be on the right track and gives us a little something to celebrate as a team.”

On top of the REIWA Award, this week, in the annual ranking of the top 50 agents  in the state by Real Estate Business, Harcourts Mandurah managed to have the most number of agents in this list from any individual office in the coveted list, totalling nearly 20 percent of the top 50.

“Alison Hobbs ranked 21, and it’s no surprise. She has 35 years experience, and in the last calendar year sold $31m worth of property.”

“The dynamic duo that is Paul and Lisa Harris ranked 26th, with Rachael Shaw - who only started in real estate in 2015 - in 27th place. Nicole Hindmarsh has a decade in real estate under her belt and she was listed as the 33rd best agent in the state, followed by the committed June Robertson at 36th, and the diligent Theo Alexandrou who ranked 40th. Clare Seamer made a savvy move to sales from property management a few years back, and look at her now, ranking 42nd in the state; while the ever-dependable gentleman of the office, Michael Goodwin, ranked 47th. That is a massive achievement for our team.”

Mr Blakely reports that market conditions in Mandurah are finally buoyant after some slow years.

“The market activity in the last financial year has been incredible. After nearly 6 years of sluggish conditions we were starting to see signs of improvement at the beginning of last year.”

The impact of Covid-19 has accelerated that growth. 

“Our team adapted very quickly, remained consistent in their approach and excelled in providing outstanding customer service,’ he explained.

With other agencies also enjoying the increased market activity, Harcourts Mandurah channelled their energy into standing out and delivering value before the market heated up. 

“We focussed our activities on building brand awareness, upskilling our team, increasing our office profile, starting office promotions so all of our clients recognised us as the voice of reason in the market. As a result, we have become the trusted advisors in the Greater Mandurah region, which has enabled us to take advantage of opportunities that have eventuated from the improved market conditions.”

Only a few months ago, Harcourts Mandurah was announced as the state winner of RateMyAgent's 2021 Agency of the Year Awards too. It also won City Winner for Perth and Suburb Winner for 13 suburbs throughout the Peel region. Seven of its sales executives rated as Individual Sales Agent of the Year across seven suburbs.