Maximise your property’s exposure online.
Bypass the stress of physical open homes with 6 simple tips to help maximise engagement with your property online.
The power of social media
With most of Australia now self-isolating and working remotely, the use of social media is essential to selling or leasing your property. Act now by taking your family and friends on a tour of your home using Facebook Live Video. On completion, Live Videos become posts to share with your family and friends.
Want to leverage social media but not so keen on doing it yourself? Harcourts agents have access to specialised products that increase the digital exposure of your property through social and search platforms.
A virtual tour is a collection of 3D images that are stitched together in sequence and provide a user-driven video-like way to explore a property. With the ability to move independently, the user can explore with a click of a button, focusing on lighting, flooring, size, layout, or any other aspect of interest to them in each room. A virtual tour allows your home to remain permanently open for anyone who would like to inspect.
Unlike virtual tours, virtual inspections can be personalised. Virtual inspections allow buyers and renters to be taken on a personal tour of your property at an arranged time, guided by your agent as they walk through the site. This gives the buyers and renters the ability to ask questions and receive answers on the spot.
Goodbye 2D floorplans, hello 3D floorplans
Unlike 2D floorplans, 3D floorplans provide a better understanding of volume and space. Buyers and renters get a great spatial sense of how each room works together, with key items like furniture helping them to understand scale.
Allow your buyers to virtually ‘move in’
Making an investment into a planning tool, like Diakrit’s Furnish™ solution, might be a great addition to your property marketing suite.
Furnish™ enables potential buyers to visualise the living potential in the property before moving in, helping them plan where their furniture would go and how any renovations might look. With simple drag and drop movements, home buyers can choose from a library of different furniture to digitally decorate the floorplan, including tools to add and remove walls.
Have you considered sale by auction? The change in Government recommendations means that all auctions are now digital, making it super convenient for buyers to bid from the comfort of their own home – or even from the other side of the country!
Ready to adapt your property marketing campaign?
Talk to our team and lean on our history of industry leadership in digital innovation. Contact your local office today.