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Using virtual staging to set your property apart

Sep 11, 2020 1:55:49 PM

You may be wondering how Virtual Staging can help make your property stand out from the market.

While nothing quite replaces the in-person experience in its entirety, virtual staging of the photographs that you take can be a valid alternative, or complement, to in-person viewings.

Digital tools are becoming increasingly sophisticated and immersive, and with the sudden need or desire to keep our distance, now is a great time to take advantage of the resources available.

How does it work?

Using your at-home photos

Professional photos are still the number-one attention grabber. While you may not consider your own photography skills on par with the professionals, they are the first step in creating a virtually staged interior and they are the first thing that buyers see when browsing listings, so make sure the photo-gallery puts your property in the best light.

Prepare the property
Before photos are taken, make sure your property is clean, decluttered and home-staged to perfection - just like you would before an in-person property viewing. Your real estate sales consultant can recommend a list of rooms to focus on. And it’s OK if your property is empty. In fact, you can choose a style of furnishing to make your home look like the renovation you’ve always wanted!

Choose the lighting

That’s right – the photos you take will be during the day. Make sure you pay attention to the times that the sun is not glaring through the windows.

Onto the furniture and styling

Once your Harcourts Sales Consultant has the photos, they will work with you to create a cohesive look for your property. Live near the beach? Then perhaps a Coastal theme will suit the majority of buyers in your area, while a contemporary city apartment may have a different feel. Don’t worry, there are lots of options to choose from.

Your real estate sales consultant and virtual staging professional both have an ‘eye’ for property and can help you showcase your home in the best light. This includes ensuring that the images are taken from viewpoints that reflect a natural, human perspective, including outdoor areas. Most importantly, a good virtual staging professional will aim for perfection, editing anything that isn’t top-notch and polished.

It's important to remember that, depending on the characteristics of your property, you may want to use a combination of different listing assets at the same time. 3D floorplans and videos, interactive walkthroughs and still photos - how you mix and match these is up to you and your budget.


Disclaimer: Please note that the content provided in this article is intended as an overview and as general information only. While care is taken to ensure accuracy and reliability, the information provided is subject to continuous change and may not reflect current development or address your situation. Before making any decisions based on the information provided in this article, please use your discretion and seek independent guidance.



Topics: Residential, Properties for sale, Virtual Staging