Hot on the heels of the announcement that Harcourts Group Australia is now the second largest real estate brand in the country, the group has revealed another key hire as part of a strategic restructure.
High profile auctioneer Mitch Peereboom joins the group as CEO Queensland. His previous role was COO and Chief Auctioneer for Ray White in the same state.
Harcourts Australia CEO Marcus Williams said the group was excited to welcome Mitch back to the Harcourts family.
“Mitch was with Harcourts from 2011 until 2017 and had an amazing career with us, operating as chief auctioneer for the group for four years of that time,” Mr Williams said.
“We were of course happy for him when he decided to accept a role with Ray White but are thrilled that he’s now decided it’s time to return home.
“He rejoins our leadership team in Australia in the key role of CEO Queensland at a time when we have never been closer to our ultimate ambition of becoming the leading brand in the country.
“Mitch has incredibly strong relationships both within our group and across the broader industry that will serve him well going forward.”
Mr Peereboom said having watched Harcourts continue to grow from strength to strength over recent years, he was keen to rejoin the group on its trajectory.
“Harcourts has always been a business that puts people first, that’s always there to support its people at every level to grow and achieve their ambitions,” Mr Peereboom said.
“It has a culture of community which has seen the organisation rapidly grow over just 24 short years. Harcourts is home to some of the leading brands in Australia. This is a journey I want to be a part of.”
“The most rewarding experiences in my career have been supporting business owners and agents to grow their businesses. It’s what I love and what I’m most looking forward to in this new role, working closely with the leaders of the future.
“I couldn’t be happier to return and I’m really looking forward to introducing Harcourts to the broader industry.
“Ultimately, companies don’t succeed – people do.”
Mr Peereboom’s appointment follows two key new appointments at executive level in the past two months. Lisa Pennell was recently named as the group’s COO Australia, while Adrian Knowles starts as CEO for Growth with Harcourts today. Mr Peereboom joins Harcourts on 5 July 2021.
About Mitch Peereboom
- The most booked auctioneer in Queensland, conducting in excess of 1500 auctions per year
- His work with principals to reshape the trajectory of their business is well regarded.
- He is formally recognised as one of the top five auctioneers in Australasia.
- Mitch has called over 200 auctions in the last 30 days.