Listing the largest land development the state of Tasmania has ever seen, with a mainland developer not often used across the Tasman and working together with multiple offices across two different states to land it…sounds likes the stuff of dreams really, doesn’t it?
For real estate leader Harcourts Group Australia, the collaboration between franchise office teams at Harcourts The Property People Campbelltown, in New South Wales, and Harcourts Launceston, in Tasmania, has resulted in a partnership utilising the strength of the global office network and its considerable client database.
Harcourts New South Wales/ACT CEO Mahan Shishineh said such a feat was a prime example of the strength of the Harcourts global brand.
“This is a great example of how leaders in this industry can work together to gain amazing listings and in-turn create on-going opportunities,” he said.
“These two offices clearly have a common vision and commitment to service that has mutually benefited both teams.
“To first gain the listing and now come together to sell it is once again testament to our values and who we have representing our brand. These are people who have a willingness to share and support each other to become more successful.”
Described as a literal ground-breaking achievement for the southern state, the alliance has resulted in marketing of Cedar Grove Estate, a completely new concept and the first master-planned residential sub-division in Launceston. It will be sold over approximately 20 stages incorporating approximately 400 dwellings and include commercial and shopping precincts, public transport provisions, parks and recreation facilities (STCA).
Located in the up and coming cosmopolitan suburb of St Leonards, just a 10-minute drive from the Launceston CBD, the story behind Cedar Grove is in itself amazing, according to listing agent Garth Makowski, business owner Harcourts The Property People Campbelltown.
“To be able to secure such a listing when everyone was talking about giving up at the beginning of the COVID pandemic this year is very satisfying,” Mr Makowski said.
“We’ve been able to do it across offices in New South Wales and Tasmania in a truly cohesive display of collaboration. It’s now very exciting to know we’ll be working on a $70-$80 million project together.”
Mr Makowski and Harcourts the Property People Campbelltown Special Projects and Operations Manager, Kirsten Friedli have worked with this developer on several projects to date, currently handling a 68-apartment construction in Inner Western Sydney.
Although they are specialists in major development projects, it was going to be challenging to sell such a landmark sub-division in another state from New South Wales. After consultation with Harcourts Vic/Tas CEO, Tony Morrison, he engaged Harcourts Launceston Sales Consultant, David Hernyk to assist on the ground.
Mr Morrison said a project such as this relied on the connections that teams and offices make within the Harcourts network.
“There’s obviously been a great amount of trust generated between the offices,” Mr Morrison explained.
“Whilst they may do things a little bit differently on a day to day basis, all of these people share the same values, the Harcourts values, and want to service each and every client to the best of their ability.
“We’ve also been able to demonstrate a great deal of experience in our local market, being able to educate, guide and assist them (Harcourts The Property People Campbelltown) in how the Tasmanian market works.”
Mr Hernyk said he made a presentation to Mr Makowski as if he was a new client, which made all the difference to forming this formidable partnership.
“This was clearly the most significant pitch we’ve put together for quite a while and we put a significant focus on due diligence, pricing and preparation into our submission,” Mr Hernyk said.
Further testament to the symmetry between the two Harcourts offices engaged on the project, each has their own part to play in terms of the selling, marketing and management of this landmark asset.
“We’ve assisted David’s role in terms of the process of selling off-the-plan real estate and really refine his skill set to selling and site inspections while we oversee lead generation and marketing from our office,” Mr Makowski explained.
“It’s worked really well so far. David has taken on the challenge and with his positive attitude has managed to sell over 50% of the Stage 1 release already.”
Mr Hernyk said the training had given him an opportunity to level-up his learning in this industry niche.
“The Harcourts training and systems that we have in place has had a significant impact on the success of the project to date,” he said.
“The ease of communications between sales agents, listing agents and the legal team who are based in Victoria has been second to none.
“At the moment the land is essentially a paddock with no road in, so while we’ve had to take a soft approach, we’ve pre-sold the first lots, which says a lot about the process, management and significant marketing effort.”
Cedar Grove Estate fulfils the growing need for premium, yet affordable housing close to Launceston. For more information on the Cedar Grove Estate head to www.cedargroveestate.com.au