In an industry with a number of uncontrollable influences, it’s rare that a small family business can grow, thrive and become an industry leader in its chosen field.
When it comes to Harcourts Mandurah however, this is exactly the case. The once 12-person office has flourished into a 45 strong real estate sales, finance and administration force that continues to increase its market share year on year.
Celebrating an incredible 10-year anniversary in 2020, Harcourts Mandurah Licensee & Sales Manager, Wayne Davey, reflects on the somewhat meteoric rise of this locally owned and operated venture.
“The Harcourts branding, technology and support from the WA State team have played a major part in the success our office has achieved over the last 10 years,’’ he explained.
“We moved to a new building 4 years ago in order to foster growth and increase exposure for our clients, now 1 in 5 properties sold in the Peel Region is sold by Harcourts Mandurah.’’
Mr Davey said operating a successful business in the region meant the office was able to give back to the community in a number of ways.
“We’ve been able to provide career opportunities to the community, facilitate trainees and work experience candidates who have been interested in or who have entered the real estate industry.
“We’ve also sponsored over 43 local and overseas community organisations from schools and women’s refuges to sporting clubs and orphanages. Perhaps what we are most proud of though is the unified team we have been able to create, our longevity and the ability to retain quality staff,” Mr Davey added.
He said he was thankful that the local community had continued to put their trust in the Harcourts brand over the past decade and was looking forward to that continuing for many years to come.
“The community has put their faith in our team to deliver their desired results and we have always done so with professionalism and dedication.
“Our Harcourts office in WA has remained a unified force, even during some challenging markets, now we lead the franchise group for number of sales in the state.’’
Harcourts State CEO Paul Blakeley said Mr Davey’s milestone was indicative of what could be achieved when quality, like-minded people come together in business.
“Spending 10 years with one brand is a significant achievement in itself,” he said.
“It goes to show that a partnership with a well-established brand and like-minded directors can result in a cohesive unit that achieves market dominance.’’
Mr Blakeley said the WA business had grown from strength to strength since its inception back in 2010, collecting a number of awards and forging important business relationships along the way.
“Harcourts Mandurah, and all of our WA offices for that matter, have become successful by having a strong, consistent focus on business planning, training and culture.
“We believe and have proven that we can provide more value and support to our directors and staff during the tough times which has been reflected in our growth and retention rates.
“We also have an extremely supportive group of offices, where business owners are happy to help each other out, understanding that the group is stronger than the individual.’’
Mr Blakeley said that the Harcourts brand had been a shining light during recent times, where Western Australia had experienced arguably its toughest market in 30+ years, adding that the market now was showing signs of recovery and that he and the greater Harcourts group were “cautiously optimistic’’ about the year ahead.
“Vacancy rates have fallen, rents have stabilised and mortgage activity is picking up as lenders have started relaxing some of the stringent criteria brought on by the recent Royal Commission.
“The mining sector is looking better as investment in equipment has increased over the last quarter and iron ore prices has boosted state revenue. We’re expecting further interest rate cuts later in the year, we’re already seeing more buyers at open for inspections and days on market are reducing.
“While it’s still early days, there’s certainly an air of positivity around 2020.’’