Harcourts continues its steady march to gaining greater market share in NSW, with nine new offices opening in the last 12 months across the State and in the Australian Capital Territory.
The offices are spread throughout the State – from Ballina in the north to Gungahlin in the ACT, and several in outer-lying suburbs of Sydney.
While Harcourts is a top-four player in most other Australian states, and an institution in New Zealand, growth for the freshly re-branded group in New South Wales has thus far followed a slower trajectory.
But with the momentum gained from the recent re-brand, new offices and award winning training, Mark Morrison (pictured right), CEO of Harcourts NSW, is looking forward to a more vertical pattern in growth over the next 12 months.
“Our growth continues to be strong and steady in NSW. When you look at the figures, we’re growing not only through opening new offices, but also through our existing offices and people creating and winning more business.
“That tells me that our training is a defining aspects of Harcourts, and underlines our core philosophy that people succeed first, then organisations. We are great at training successful real estate professionals and building well-functioning teams.
“Our Academy is a registered training organisation and was recently awarded as the industry’s top training institution at the REB Awards – and all the Academy’s resources are available to our people, whether they be Business Owners, Sales Consultants, Property Managers or Administrators.”
New business owners at Harcourts Nepean in Penrith, Adam and wife Danii Leatherbarrow, chose Harcourts over other options due to its culture the observed over a six-month period, and the group’s policy of allocating exclusive territory for individual franchises.
“I have worked in the Penrith region as a real estate sales consultant for seven years, and started with Harcourts six months ago as Sales Manager here at Nepean.
“After meeting a number of the senior managers and attending awards nights, the choice to become a Harcourts Business Owner became an easy one,” said Adam.
“The other defining factor is that under our Harcourts franchise agreement, we have exclusivity to the Penrith region – a region I believe is set to become a major growth area in the next few years with some major infrastructure projects on the way.
“We also loved the new refreshed brand – it’s a fresh, modern brand, that’s backed by a great vision and a great culture.”
Besides possessing strong sales and leadership capabilities, Adam is also a gifted musician, having played guitar and sung as “John Lennon” in Australia’s premiere Beatles tribute band, The Beatnix for three years. He is now pulling together another band as Business Owner of Harcourts Nepean.
Above: The Harcourts Nepean team from left: Natalie Forbes, John Gokiert, Adam Leatherbarrow, Allie McGavin, Danii Leatherbarrow.