Australia’s leading rural and regional real estate company has a new name.
Nutrien Harcourts, formerly known as Landmark Harcourts, begins its roll out across more than 160 agencies nationwide today.
Mark Brooke, who heads up the joint venture between agribusiness Nutrien Ag Solutions and leading real estate franchise network Harcourts, says the fresh brand marks new era for rural and regional real estate.
“The name change signals our commitment to combining the best global insights and innovation with the local expertise that has been honed over many years,” Mr Brooke says.
“While the Landmark Harcourts name has changed, the people and their speciality knowledge of, and commitment to, these communities remain the same.”
“The new brand is great news for people already living in rural and regional Australia, as well as those who want to make the shift to a regional town or area.”
The new brand marks a coming together of Nutrien’s innovation and global backing with the specialist real estate expertise of Harcourts.
Harcourts Group Australia CEO, Marcus Williams assured customers that they can expect the same high level of service the brand is known for, now supported by Nutrien’s global backing.
“We’re proud of the Harcourts name that is renowned Australia-wide for our industry leading technology, marketing and training.
From today, the new name will roll out across the country, with former Landmark Harcourts businesses rebranding to Nutrien Harcourts. This will be a staged process that will occur throughout 2020.
Mr Brooke thanked the teams across Australia for working together to transition to the new brand while ensuring the high level of customer service was maintained.
He said there was exciting opportunities ahead for customers and staff.
“Nutrien Harcourts will continue to prioritise and deliver access to first-class marketing, technology, training and support within the real estate industry, as well as the ability to leverage the global brand Nutrien, that operates in nine countries.”
Nutrien Ag Solutions was formed following the merger of Landmark Operations Limited and Ruralco Holdings Ltd in late 2019. It is part of the global agribusiness Nutrien.
Harcourts Group Australia is a network of people dedicated to creating the finest experience in real estate for its team, business partners and clients. With over 900 offices in nine countries, Harcourts International is one of the fastest growing real estate groups in the world and offers a full range of real estate services, specialising in residential, commercial and rural property sales as well as property management services.
Susan McNair, 0439 389 202